Photo by serjan midili / Unsplash
Not getting the traction you want?
It may be the case that your competition is marketing better than you, and not that your product is objectively worse than theirs.
“Marketing better” could mean they are more precisely identifying target segments, using the right channels (offline/online) or communicating using the right messaging once the right segments and right channels have been found.
It could even mean that they're marketing more than you in terms of volume – ie. impressions, optimizing for click-throughs and converting on the Call-to-Actions.
And it could be all of the above – or more.
This idea also applies to other areas of life, including careers and your personal brand.
In what parts of your life and/or business are you underserving yourself by not creating enough awareness?