Software Launch Principles

186 pages | Published: Nov 2024

Buy on Amazon

Available in Hardcover/Paperback/Kindle

"Too many businesses and their leaders self-sabotage by giving away their power - either willingly or unwillingly - by presuming they have no leverage in relation to their customers and prospects." - Page 135

Drawn from my experience launching enterprise software in over 10 international markets and working with 150+ startup founders worldwide, Software Launch Principles for Founders and Execs is a comprehensive playbook of battle-tested strategies for successfully launching and scaling software products.

Among the key concepts covered:

  1. Develop multiple revenue engines that create sustainable, predictable income streams beyond your core product offering with proven frameworks to evaluate each opportunity's profit potential, margin impact, and long-term sustainability

  2. Close more deals by recognizing how a prospect's personal ambitions drive buying decisions by addressing both the stated business case and the unvoiced personal concerns that often block progress in a sale

  3. Master the psychology of pricing, positioning and niching by understanding how to structure offers that prevent direct price comparisons, allowing you to command premium prices while boxing out competitors

  4. Build reliable customer pipelines using proven frameworks for lead acquisition and nurturing, enabling you to consistently generate qualified buyers and turn them into customers

  5. Create high-value product offers by understanding the psychology of perceived value and differentiation, enabling you to position your products to stand out in increasingly competitive markets

  6. Drive higher conversions using psychological principles of desire and structured storytelling that addresses motivates prospects to take action and buy

  7. Generate profitable opportunities using five proven approaches to identify untapped markets others miss, including how to spot and capitalize on emerging trends that your competitors don't see

Designed for software founders and executives, this guide provides practical frameworks and psychological insights that deliver real-world results, whether you're preparing for your first launch or improving existing processes.

Selected Book Excerpts

Reload the page if you don't see the PDF or view it directly HERE