186 pages | Published: Nov 2024
Buy on Amazon
Available in Hardcover/Paperback/Kindle
"Too many businesses and their leaders self-sabotage by giving away their power - either willingly or unwillingly - by presuming they have no leverage in relation to their customers and prospects." - Page 135
Drawn from my experience launching enterprise software in over 10 international markets and working with 150+ startup founders worldwide, Software Launch Principles for Founders and Execs is a comprehensive playbook of battle-tested strategies for successfully launching and scaling software products.
Among the key concepts covered:
Develop multiple revenue engines that create sustainable, predictable income streams beyond your core product offering with proven frameworks to evaluate each opportunity's profit potential, margin impact, and long-term sustainability
Close more deals by recognizing how a prospect's personal ambitions drive buying decisions by addressing both the stated business case and the unvoiced personal concerns that often block progress in a sale
Master the psychology of pricing, positioning and niching by understanding how to structure offers that prevent direct price comparisons, allowing you to command premium prices while boxing out competitors
Build reliable customer pipelines using proven frameworks for lead acquisition and nurturing, enabling you to consistently generate qualified buyers and turn them into customers
Create high-value product offers by understanding the psychology of perceived value and differentiation, enabling you to position your products to stand out in increasingly competitive markets
Drive higher conversions using psychological principles of desire and structured storytelling that addresses motivates prospects to take action and buy
Generate profitable opportunities using five proven approaches to identify untapped markets others miss, including how to spot and capitalize on emerging trends that your competitors don't see
Designed for software founders and executives, this guide provides practical frameworks and psychological insights that deliver real-world results, whether you're preparing for your first launch or improving existing processes.