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Win big by dominating a niche


Here's the best, most tried-and-true way to grow your bootstrapped SaaS startup into the muscular Big Company you dreamed about when you started this journey ๐Ÿ“ˆ๐Ÿ’ช


Find a NARROW niche that you can serve by either solving a problem and/or creating an opportunity.


Dominate that niche and then leverage your cash flow, credibility (eg. reference users and testimonials), word-of-mouth and marketing (paid and non-paid) to expand into an adjacent niche.


Rinse and repeat over and over until you have a big company.


Most new founders try to target a market that's way too broad (i.e. "We serve everybody").


No.


You'll never get traction that way because you'll have to dislodge an entrenched, incumbent MegaCorp with way more firepower than you ๐Ÿ‘น


What you instead want is a narrow niche that you can DOMINATE


Dominate a narrow niche ๐ŸฅŠ

Expand into a new adjacent niche

Dominate that new narrow niche ๐ŸฅŠ ๐ŸฅŠ

Expand into another new adjacent niche

Dominate that new narrow niche ๐ŸฅŠ๐ŸฅŠ๐ŸฅŠ


It's that simple.


In short:


1/ Focus on a specific market niche. Don't bite off more than you can chew with a broad market - that's for giant MegaCorps with more money and resources than you have


2/ Dominate your specific niche by consistently hammering these 3 levers:


โ€ข ๐Ÿ“ˆ consistent marketing

โ€ข ๐Ÿ‘Œ a high quality product / service

โ€ข ๐Ÿ’ฏ memorable end-to-end customer service (to ensure repeat business)


3/ Expand into a new adjacent market you can credibly compete in and get Product-Market-Fit using the same three levers in Step 2


4/ Repeat over and over until your fledging SaaS startup is the Big Company you envisioned all along



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