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A simple 3-step formula for finding your profitable niche



It's just 3 inputs:


1️⃣ = Group of people

2️⃣ = A problem they have *and/or* opportunity for them

3️⃣ = Your solution


For example:


1️⃣ Operations managers at mid-sized supply chain companies in the dairy industry

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2️⃣ Who need help managing their communication with purchasing agents around the world

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3️⃣ an API that integrates directly into Microsoft Teams and Slack


The more specific you can niche in 1, 2 and 3, the more likely you are to:


- Attract self-selecting leads (i.e. pre-qualified)

- Convert those leads into customers

- Convert freemium users into paying users


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