It's just 3 inputs:
1️⃣ = Group of people
2️⃣ = A problem they have *and/or* opportunity for them
3️⃣ = Your solution
For example:
1️⃣ Operations managers at mid-sized supply chain companies in the dairy industry
+
2️⃣ Who need help managing their communication with purchasing agents around the world
+
3️⃣ an API that integrates directly into Microsoft Teams and Slack
The more specific you can niche in 1, 2 and 3, the more likely you are to:
- Attract self-selecting leads (i.e. pre-qualified)
- Convert those leads into customers
- Convert freemium users into paying users