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A simple 3-step formula for finding your profitable niche

It's just 3 inputs:

1️⃣ = Group of people

2️⃣ = A problem they have *and/or* opportunity for them

3️⃣ = Your solution

For example:

1️⃣ Operations managers at mid-sized supply chain companies in the dairy industry


2️⃣ Who need help managing their communication with purchasing agents around the world


3️⃣ an API that integrates directly into Microsoft Teams and Slack

The more specific you can niche in 1, 2 and 3, the more likely you are to:

- Attract self-selecting leads (i.e. pre-qualified)

- Convert those leads into customers

- Convert freemium users into paying users


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