Advanced Growth Strategies

276 pages | Published: May 2024

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"The company that can best articulate the underlying processes through which a promise is realized (amongst the same or substantially similar claims made by others) will earn more of the market's favor for that particular promise" - Page 68

Drawn from my extensive experience working with over 150 startups worldwide, Advanced Growth and Product Strategies for Technical B2B SaaS Founders and Execs provides advanced, differentiated and battle-tested approaches to growth, product development, and marketing rooted in evergreen human psychology to drive overall revenue and revenue growth rates.

Among the key concepts covered:

  1. Strengthen your Product-Market Fit using the Light Switch and Light Dial Model to ensure your product aligns perfectly with market demands and strengthens your position. Accurately gauge your PMF using the measures of faster, easier, more frequent and bigger deals

  2. Maximize revenue and customer value by understanding the complex relationship between pricing changes, perceived value, and Lifetime Customer Value (LTV)

  3. Craft more effective marketing messages by understanding the concept of "Can" and "Will" promises, allowing you to set realistic expectations while simultaneously sufficiently exciting your prospects to motivate purchasing behavior

  4. Develop a comprehensive pricing plan that balances big picture strategy with nitty-gritty tactics unlock growth and outmaneuver competitors, considering factors beyond straightforward LTV and LTV to CAC ratio

  5. Create and capture market demand by awakening dormant desires and transforming them into real-world desire through harnessing both conscious and unconscious Forms of Desire alongside new or existing Methods of Fulfillment

  6. Turn primal human instincts into marketing that actually converts by tapping into the impulsivity of your buyer's childhood drives to create irresistibly engaging marketing campaigns and to sell more effectively

  7. Accelerate sales and customer engagement through 'permission-granting' by leveraging and then affirming your prospects' current or aspirational identities in order to overcome their internal resistances and to motivate them to take actions you desire

Designed for those with a technical or operational background, this guide equips readers with sophisticated tools to navigate complex, nuanced challenges, and achieve ongoing growth and product success in the fast-moving world of B2B software.

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